Customized Solution for Your Business Issues
Curiosity Consulting connects companies to their consumers by gathering concise information about relevant business issues.
We are a full-service research firm, offering both qualitative and quantitative research services. We also use our qualitative expertise to provide Facilitation services to many of our clients.
CONSUMER RESEARCH
Curiosity Consulting offers a full range of research services and we specialize in recommending the best approach to answer your unique questions. If you have any questions or would like more details about our methodological approaches, please contact us.
Qualitative Services:
- Focus Groups
- One-on-One Interviews
- Telephone Interviews
- Ethnographies
Quantitative Services
- Online Surveys
- Taste Tests*
- New Product Evaluations*
* Often combined with qualitative feedback
FACILITATION
Sometimes, you just need someone to help guide you to a more productive discussion. That is where we can help. Our experience with qualitative research gives us a unique edge in understanding how to structure productive discussions for our clients – especially when there are difficult issues to tackle. We can structure a variety of sessions to help you and your team work through issues, develop plans or simply become more educated on a certain research topic.
Ideation Sessions
Ideation simply means generating ideas. Ideation Sessions can be used to generate fresh ideas for a wide range of topics from launching a new business or product to creating more inventive ways of marketing your company, products or services.
We use a wide range of exercises to help your team identify the core issue, develop a wide list of ideas about that issue and then focus on the few ideas that will be the most actionable.
Strategic Workshops
These workshops typically take 2 forms:
1. A structured planning session to identify key strategic issues and knowledge gaps in order to create a consumer research plan, or
2. A gathering of key personnel to discuss data and/or findings from a research project and discuss ways to apply the learnings to strategic plans.
Research Education/Training
We understand market research and we are more than happy to share that knowledge. Our workshops can be as broad as “what is market research and how do we use it?” or as detailed as “what is the best methodology to solve a particular problem?” All of the educational workshops we do are designed specifically for the unique needs of your business.
LOCAL CONSUMER PANEL
For our local clients in Kentucky – and other clients interested in capturing the views of consumers in Kentuckiana, we are building a local panel of consumers. This panel will allow us to access consumers more efficiently and cost-effectively. It will also provide insights from people who are likely to shop businesses in the local area, making the data we collect more relevant and actionable. For more information on our Louisville Opinion panel, click here.
Curious?
We would be happy to provide you with more details about our company and what we can do for you.