About

Our Mission

To guide you towards more well-informed and profitable decisions for your business.  

We accomplish this through focused preparation, clear problem definition, and expert execution in research methodologies and analysis. We are marketers who are experts in consumer research.

With advanced degrees in research and statistics and a minimum of 20 years of experience, we provide information and direction you can trust.

Who We Are

RELENTLESSLY CURIOUS

Our priority is to understand your unique business challenge(s) and the surrounding stress that is holding you back from making decisions. To do this, we want to clearly understand the industry in which you compete. We have successfully applied our knowledge of consumer decision making – and our unending curiosity – to a wide variety of industries, including:

  • Beverage Alcohol
  • Business Services (B2B)
  • Consumer Packaged Goods (CPG)
  • Consumer Services (B2C)
  • Gaming
  • Government (state, local)
  • Healthcare
  • Hospitality (Bars/Restaurants, Lodging/Resorts)
  • Non-Profit
  • Recreational Products, Sales & Service


Regardless of industry, the issues you face are uniquely important to your business. We approach each of our clients with that in mind. Many companies offer “solutions” that can be applied to any problem. At Curiosity Consulting, we offer an open mind to understand your unique business issues before we offer anything else.

We offer an open mind to understand your unique business issues before providing a path forward. With Curiosity Consulting, you’ll receive a customized solution to inform your unique business challenge(s).

Chris Bonbright

FOUNDER & PRESIDENT

Chris spent almost 20 years honing his research expertise and passion for learning at 3 great companies: Ford Motor Company, Bass Pro Shops and Brown-Forman. Chris led research projects and strategic initiatives in over 20 countries. After nearly 2 decades, Chris still had a passion for asking “why” but the corporate environment was less interested in entertaining that question.

Chris founded Curiosity Consulting in 2014 so he could bring his passion for learning to a broader spectrum of clients who were passionate about growing their business and developing better relationships with their consumers.

Chris received a B.S. degree from Miami University and a M.S. in Market Research from the University of Texas at Arlington.

We have a passion for learning – thus, the reason we ask so many questions!  This passion for learning is what makes us great researchers.  Our time in corporate market research and on the supplier side of the industry gives us a unique perspective – we know the struggles involved in running a business and how difficult it can be to stop and take time to ask the right questions.